“It’s the Shake!”

By Carl Daikeler, Beachbody® CEO

A week ago, I was talking to a very experienced network marketer who had previously built an enormous organization for another company. She left that company because she'd lost faith in selling a miracle-juice as a good long-term business—nor was it what she wanted to be known for.

She asked me a few questions about why I felt we would be successful. Of course, I’ll never pass up an opportunity to dive into how we are the first comprehensive approach to health and fitness ever to be offered through network marketing. I continued to explain how our $100-million-a-year in TV promotion makes our products easy to describe to people.

She replied that she gets all that and shares my enthusiasm, but for her, the product worth risking her multimillion dollar income stream on is Shakeology®. She told me she had never seen a shake that had such a powerful nutrition story, plus energy and weight loss benefits, all in one. She said she had “taken it out for a spin,” and the benefits made retailing multiple units to families a no-brainer. And the Home Direct option made signing new distributors a natural next step.

I asked her if she was concerned that the price might be too high, and she said, “I’ve been selling premium-priced juice with just a sliver of the benefits of Shakeology for the last five years. This stuff is a great value to people who are really looking for something beyond Red Bull–type energy drinks, miracle tonics with limited proof, and inferior meal replacements."

When I showed her the sample packets, she lit up and said when she makes the move, those packets were going to be the focus of her attention—getting the people in her Downline to try both flavors, and training them to get everyone they know to try both flavors.

I am always excited when I hear about a powerful network marketer who appreciates what we are doing. That said, it’s the people who never even contemplated MLM before who are jumping in now because they like the idea of having their own financial motivation to get themselves healthy and fit.

That’s the point of Team Beachbody®: everybody who participates, in any way, wins. And the more you participate, the more you win! Shakeology just made it easier.

MLM Guy/Gal?

By Aaron Mathis, 5 Star Diamond Team Beachbody Coach

Isn't it funny how our whole mindset can change at the drop of a dime, or, in this case, the pressing of a "Be a Coach" button?

On my weekly training call last Sunday, during our Q & A segment, a good friend and fellow Team Beachbody® Coach spoke up to say that he had been struggling for some time now with the idea of whether or not he could become an "MLM Guy" [multilevel marketing].

Ah, yes, an MLM Guy! That person we all fear we've become once we hit the final button to sign up as a Coach—the reason some don't pull the trigger at all. But, I think there's some confusion as to what an "MLM Guy" or "Gal" really is.

I think after the initial excitement of signing up, we all get that feeling. You know the one! "What did I just do? What have I signed on for? What are people going to think of me?"—the feeling that you just became "Sleazy Steve" at Shady Sales Used Cars.

But what did you really just do? What happened when you hit that final button to become a Coach? Well, you opened your own business and partnered with one of the most reputable and fastest-growing fitness companies in America today. You committed to sharing Beachbody's great product line with others and supporting those people to reach their personal health and fitness goals—the very same products you already know and love. And, yes, you have given yourself an opportunity to earn some money! And, for many, that's where the problem lies. You're going to earn money . . . therefore, you must have just become the sleazy salesman, right?

Wrong! Get that out of your head right now! Go back and read all the information regarding becoming a Coach. Sit in on a Business Briefing or Webinar, and go through a Get Started Right Training. You're not a salesman. You're a relationship builder—a seeker and a sorter. Let me explain:

Relationship Builder

This is a relationship business, if you haven't already noticed. You can't be Sleazy Steve, or you're done. Sleazy Steve makes a quick sale. He's your best buddy while you're browsing the lot. And what's the first thing he wants to know about you? It's not what you want and need; it's what you can afford! "Let's see how much we can qualify you for before we get started," says Steve. Then, instead of focusing on what you want, he puts you in every car on the lot that is at the top of your price range. Drive away in your "As Is" dream machine, and Steve can't even remember your name as he's counting your hard-earned cash.

As a Beachbody® Coach, it's just the opposite. Our businesses are based on sincere, long-lasting relationships that go on, well past a product purchase. We don't guide people to what they can afford; we find solutions that fit their goals and their lifestyle. Yes, we may be creating an income through interactions with these friends of ours, but we're providing them with something they want and something that we know is a genuine, tried-and-true product. We want to see and hear from our new friends and customers again and again and again! Hopefully they will realize their goals, and we'll know that we got to play an important role in making it happen.

Seeker

Sleazy Steve . . . yes, he is a seeker. He preys on ignorance, hoping that people can't see through his fake smile and insincere small talk. He's seeking anyone who has the money to make the deal, and he doesn't notice the cigarette burns on the seats!

We, the Beachbody Coaches, are active seekers of people who want what we have—be it the fitness, our nutritionals, our opportunity, or all of the above! What, you don't think they're out there? Au contraire! Beachbody's infomercials create 30,000 new customers every week. And almost everyone is looking for a way to create additional income without having to leave their home and families. There are people out there looking for what we've got! Now the question is: do you want to go seek out those people, or do you want to let your commissions and business partners go somewhere else? Well, I can only speak for myself, but I'm happy to go meet new people and make new friends and get paid for showing them how to get what I've got!

And there's nothing wrong with that. Everyone has to earn an income to live, and in order to find people to do business with, you have to seek those people out. Every new business owner knows this and deals with it accordingly. Imagine if you opened a new brick-and-mortar store or restaurant. Would you simply open the doors one day and hope that people found you? Probably not! I'd imagine you'd seek out as many people as you could and tell them about your new business, wouldn't you? Then, if they like your product, and like you, they'll spread the word. And then a great thing happens: you go from being the seeker to being sought out! The same can happen to your Beachbody business!

Sorter

Sleazy Steve . . . he sorts. He sorts those who can afford the $30,000 car, the $20,000 car, the $5,000 car, and kicks those with bad credit and no cash off the lot! It's all about the sale, and he sorts you out by how big the letters "S-U-C-K-E-R" are written on your forehead.

We sort, too—a bit differently than Steve though. We don't want to lose friends in this business. Heck, our business is about making and keeping friends! So, we simply sort to find what it is we can do for people. Are you interested in our products? Our opportunity? Maybe none of it. That's okay, too! We just sort those people into our "not interested" pile and move on. They're still our friends, and they'll stay our friends because we aren't going to shove this down anyone's throat. Again, that's not what we do, and there's no need to do it. We'll just keep looking for those people who are interested. Once we sort our new friends into the appropriate groups, we can work with those who wish to work with us, and we guide them to their goals.

So, back to being MLM Guy. Well, we know now that Sleazy Steve wouldn't survive in network marketing. Sure, maybe he'll score a sale here and there, but there's no way he can last in a relationship business. It's not in his nature.

Being a Beachbody Coach, or an MLM Guy, is all about the lasting, sincere relationship. It's about sharing your "WHY," your passion, and your knowledge with others. It's about making people feel good—about you and about themselves. You're helping people get what they want, and that comes back to reward you. It's a win-win for all.

So, in conclusion, "MLM Guy" or "Gal" is not Sleazy Steve the junk peddler. MLM Guy is someone who values and respects people and is rewarded for providing those people with the products or opportunity that they want and need. MLM Guy is one of the "good guys." I'm an MLM guy, and I'm proud of it!