Fads come and go. But trends reflect a true shift in value. It’s 2010. These days, you may value time more than material things, want proof that something works, and long to treat yourself with affordable luxury. These are some of the trends emerging in the market this year, and just what we provide for you at Breakthrough in Beauty.
Inside Out Beauty
We now know that we can enhance our outer beauty not only with what we put on our skin, but with what we put in our body. You can drink yourself beautiful with vitamin- and antioxidant-enriched drinks such as Timeless Secret® Pu-erh Tea, which enhances your skin from the inside out.
Beauty Routine Time Savers
Lack of time does not have to mean lack of beauty. To help you juggle your responsibilities and simplify your life, simplify your beauty routine with multi-tasking products. If a product cleanses, tones, and exfoliates all in one, more power to it! To further accommodate your busy schedule, there are even spas now open 24 hours a day! Amen to that.
Beauty Product Backstory
More and more, companies will reveal to you their story of why they developed a product, what went into it, and why it’s special to them. Sometimes we choose to support a company when their values are aligned with ours. It’s similar to dating. If we like what a man stands for and respect where he’s coming from, we’re more likely to want to get to know him better.
Beauty at your Fingertips
You no longer need to visit a department store or beauty supply to find your favorite new products. You may catch a segment of an infomercial or a home shopping show, research beauty tips online, and make purchases on the phone or internet without ever leaving your home! There are beauty kiosk machines at airports and Fred Segal stores that carry various lines of beauty products, so you can purchase your favorite items on the go. More and more products can now be shipped to you more conveniently—anywhere in the world—and even on a schedule so you don’t have to think about reordering when you run out.
SPF Acceptance to Protect Skin from Sun
More women now realize how important sun protection is in the fight against aging skin and what an important role sunscreen plays in protecting your skin from the sun’s harmful rays. It’s more widely known that sunscreen needs to be worn even when the weather doesn’t appear to be sunny, and that it should be applied to the body as often as the face. Thus more and more products contain SPF. Several foundations and even mineral veils include SPF 15 or 20. Even tanning lotions and spray now have SPF in them to protect the skin.
High Performance Beauty Products at Affordable Prices (Glamonomics)
Special indulgences don’t have to be a far-off fantasy. There are ways to treat yourself with high-performance products at affordable prices. You can whiten your teeth with strips you can buy in a drugstore, buy celebrity makeup artist brands at Target, and get top-quality anti-aging skincare at a fraction of the price through Breakthrough in Beauty. Extravagance doesn’t have to cost extra.
Tried, Tested, and True Beauty Products
If you’re tired of untruths and empty claims, why not buy products that have been rigorously tested so you can see proven results before you waste your time or money? At least that’s how we approach it. We know you want products that work, and we are starting the trend. Before we recommend any product, we put it through rigorous clinical testing to see if it lives up to its claims, and we show you the results so you can make informed decisions about your skincare and beauty products.
Organic Beauty Products - Green is the new black.
Natural and organic products are on the rise. What’s not in a product is becoming almost as important as what is in the product. More and more women want products that won’t harm their bodies, or animals, or the environment. Look for certified organic labels on products and become familiar with potentially harmful ingredients to avoid.
Anti-Aging Products: Women are lining up to erase lines
20 is the new 30 for those looking to prevent and reverse the visible signs of aging. More and more women are starting to protect their skin from the signs of aging in their 20s as opposed to starting later. Toners and makeup colors may come and go, but anti-aging products are here to stay. New ingredients are being discovered, along with advanced technology and innovative ways to prevent and reverse the signs of aging. Anti-aging ingredients are showing up in makeup and even in hair care.
Makeup Trend - Beauty is in the eye of the beholder
As for makeup trends, it’s all about the eyes. Now is a time to focus on emphasizing the eyes. Define and play up the smoky eye while making the lips neutral to keep a single focus. You can go to your local Sephora and get a free lesson in applying makeup. There’s also an increased fascination with eyebrows. All types of home eyebrow-shaping kits are becoming popular.
*Trends provided by the Benchmarking Company, beauty research and branding specialists.
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