“It’s the Shake!”

By Carl Daikeler, Beachbody® CEO

A week ago, I was talking to a very experienced network marketer who had previously built an enormous organization for another company. She left that company because she'd lost faith in selling a miracle-juice as a good long-term business—nor was it what she wanted to be known for.

She asked me a few questions about why I felt we would be successful. Of course, I’ll never pass up an opportunity to dive into how we are the first comprehensive approach to health and fitness ever to be offered through network marketing. I continued to explain how our $100-million-a-year in TV promotion makes our products easy to describe to people.

She replied that she gets all that and shares my enthusiasm, but for her, the product worth risking her multimillion dollar income stream on is Shakeology®. She told me she had never seen a shake that had such a powerful nutrition story, plus energy and weight loss benefits, all in one. She said she had “taken it out for a spin,” and the benefits made retailing multiple units to families a no-brainer. And the Home Direct option made signing new distributors a natural next step.

I asked her if she was concerned that the price might be too high, and she said, “I’ve been selling premium-priced juice with just a sliver of the benefits of Shakeology for the last five years. This stuff is a great value to people who are really looking for something beyond Red Bull–type energy drinks, miracle tonics with limited proof, and inferior meal replacements."

When I showed her the sample packets, she lit up and said when she makes the move, those packets were going to be the focus of her attention—getting the people in her Downline to try both flavors, and training them to get everyone they know to try both flavors.

I am always excited when I hear about a powerful network marketer who appreciates what we are doing. That said, it’s the people who never even contemplated MLM before who are jumping in now because they like the idea of having their own financial motivation to get themselves healthy and fit.

That’s the point of Team Beachbody®: everybody who participates, in any way, wins. And the more you participate, the more you win! Shakeology just made it easier.