It's Time to Fly!

By Carl Daikeler, Beachbody® CEO

The end of the world for a caterpillar is actually a butterfly. I got an email from a Coach the other day telling me she was going to quit coaching because some of her Coaches were leaving the business. I told her I would be sorry to see her go, but looking at her activity within the Network, I understood why she wasn't excited about her prospects to succeed. She wasn't doing anything.

Early in the launch, I made a strategic error in the positioning of our Network, allowing the lead program to outshine the opportunity to share weight loss, fitness, and health as the most compelling aspect. (Not that earning residual income is not a key aspect to our Network; it certainly drives me!) But that original positioning lead to recruiting some people who were only in it for the money and who were willing to sign up a couple of people and sit back and coast. Watching the business grow that way was like watching the roots of a tree grow away from the soil out onto the concrete of the street. Sure it was growth, but it was leading nowhere. And that was my bad.

Now, people who never really cared about the underlying value created by our Network?people helping people?are going to leave, regardless of improvements to the compensation plan, product line, and constant improvement to the Web sites. Even with the launch of Shakeology®, people who have no interest in helping others improve their health will find our Network tedious. But that's what we're about: rewarding people who help us get the word out that there is a solution, and that solution is at Team Beachbody®.

Every day we see the enthusiasm our founders have for helping people and getting paid for sharing the message of health and fitness. In fact, we have seen a real swell of recruiting people who are now embracing network marketing as a viable business specifically BECAUSE it is a powerful way to help people get physically and financially fit.

Everyone reading this has an interest in feeling more energy, losing weight, or getting ripped, and that's why this is the greatest network marketing opportunity on the planet! Every human being who cares about those three things is a prospect. Therefore, EVERYONE is a prospect! This is not a "me, too" network. It is the first of its kind, and it will attract people who never considered network marketing before.

Shakeology transcends every other meal replacement shake just with its health benefits, and it blows away every antioxidant drink thanks to its 17 grams of protein, phytonutrients, and digestive benefits. Shakeology is revolutionary, especially when complemented by Beachbody fitness programs and portion control.

I can see the spirit of the Network shift as our leaders acknowledge the Coaches in their organizations who are generating consistent volume and recruiting new Coaches through Facebook and Twitter while celebrating physical transformations.

What other network marketing company has that? Only ours does! Our leaders are compelled to work harder because they can see the difference they're making in people's lives. And it's like a slingshot, driven by BNN stories, the Message Boards, Twitter "tweets," and updates on Facebook and MySpace, as well as to the Coach online office.

So if you're not excited by what we're doing and don't enjoy the excitement of being a part of improving the health of the world, there are probably other network marketing companies which will suit you better. Or maybe networking is not right for you in the first place.

But if you care about people and see the mind-blowing potential of our Network, get on board! We are constantly working to improve what we do, to improve our communication, to improve (and fix) our Web tools, and to make this a world-class experience.

And if you are someone who recognizes that we really can achieve my goal of over a million coaches and 100 million customers, and want to share in the earnings that will follow, get ready to break out of the cocoon? It's time to fly!